Hohner
When Hohner wanted to break into India, we knew they had to make their presence felt in three different industries, i.e. nutritional supplements, baby care, and skincare. We wanted to make sure that the brand as a whole had a commonality in language, tone, and perception. Here, you will see the manifesto for the 3 verticals as well as a script.
Manifestos
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Personal
Care
Baby
Care
Nutritional supplements
TVC Script
We wanted to launch the brand on Nutrition Week and for that, I wrote a script that unfortunately wasn't filmed due to budget constraints. However, I do want to show it to you. Since the brand is #AllAboutBalance, I wanted to write something hard-hitting and eye-opening. Have a look!
Treatment Ref: https://www.youtube.com/watch?v=3CzW7dzbTv8
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[film opens on a blurry visual gradually focussing on awards with their titles]
VO: For years, we have worked tirelessly to get where we are today.
[visuals moves to the next award 2nd most diabetic country (2019)]
VO: Your contribution is commendable and worthy of thanks.
Super: World’s 2nd most diabetic country
[visual moving to award saying 2nd most sleep-deprived country (2019)]
VO: Your commitment to stay up at odd hours
Super: World’s 2nd most sleep-deprived country
[visual shifting to the award for the 9th unhealthiest country (2021)]
VO: And your consistent dedication to embrace imbalance wholeheartedly...
Super: 9th unhealthiest country in the world
[visual showing award with 2nd highest in heart disease deaths (2021)]
VO: Not to forget the glorification of hustle culture. At this rate, we will surely achieve something unattainable very soon.
Super: World’s 2nd highest in heart disease deaths
[camera gradually zooms out to show all the awards lined up. Audio: Faint audience clapping sound]
Super: Not all victories are a cause for celebration. It’s time to rethink the achievements we take pride in.
Super +VO: This Nutrition Week, prioritise health. Bring some balance to your life.
Super: Hohner #ItsAllAboutBalance